Ben Goldman

Writer/Creative

I'm a writer and creative professional who currently works as a Content Strategist at InVision.

Previously I served as co-founder of Blockfeed, Qork and Superheroes Anonymous. My work has been featured in over 50 major media outlets, including The NY Times, CNN, Techcrunch, The Next Web, Wired, INC, Mashable, BBC, MSNBC, HBO, and more.

Professional Experiences

  • Content Strategist, May 2016 - Present

    InVision

    Communications and content strategy at one of the world's most exciting tech companies. InVision is a design & prototyping platform that powers design at over 50% of the Fortune 500.

  • Co-founder & CMO, 2013 - Present

    Blockfeed

    Spearheaded branding, marketing, UI/UX and publicity for two mobile applications: Qork, a location-based microblogging platform; and Blockfeed, the 1st location-based local news app that shows users the news they're physically closest to.

    Combined, the apps achieved international acclaim and have been featured in Techcrunch, Mashable, INC, Wired, The Next Web, MSNBC, and more.

  • Creative Director, 2012 - 2013

    Israel Defense Forces, New Media Unit

    Oversaw team that built the IDF's English language YouTube channel into one of the most popular military accounts in the world, with over 100k subscribers. Produced dozens of videos totaling millions of views, and worked in all aspects of production, including directing, editing, producing, writing and filming.

  • Freelance Contractor, 2010 - Oct 2014

    Various

    Worked as a turnkey branding/marketing creative in diverse fields, including writing, video production, branding, graphic design and developing presentations/pitch decks. Clients included Forbes, IFC Networks, HBO, Blue Fountain Media, Zula, Yodle, Direct Agents & more. At height of my experience, I managed team of over 6 subcontractors writing hundreds of articles annually.

  • Co-producer, 2009 - 2012

    MTV Networks

    Sold TV pilot about Real Life Superheroes to MTV and came onboard as co-producer to develop the pilot Super Duper. Gained experience at all levels of TV producing from developing pitch materials to negotiating with talent.

  • Co-creator, 2007 - 2011

    Superheroes Anonymous

    Co-created social justice organization Superheroes Anonymous, growing it into an internationally recognized brand with over 300+ members who have helped thousands of underprivileged people. Managed overall branding and PR efforts, leading to coverage in 60+ media outlets, including NY Times, CNN, HBO, and more.

Education

  • New School University, 2006 - 2010

    Bachelor's Degree, Culture & Media Studies

    Deand's list scholar with 3.43 GPA and writer for the New School Free Press and founding member of WNSR New School Radio.

  • The Colbert Report, 2008

    Internship

    Assisted in all aspects of TV production, from producing content for social media to assisting guests. Put simply, it was amazing. Ask me about the time I accidentally sprained Stephen Colbert's thumb.

Press

Blockfeed

  • Interactive Website

    Website

    Blockfeed

    Designed all of the branding and creative assets for the official Blockfeed website, including banners, logo, images, and web copy.

    www.blockfeed.com

  • Blockfeed

    UI/UX

    Blockfeed

    Developed the UI/UX for mobile application Blockfeed from wireframing to final delivery. This includes 15+ individual pages, and native customization for both iPhone and Android.

    App Store

  • Elegant Website

    Content Marketing

    Blockfeed

    Created compelling content for Blockfeed which was picked up by over 10 media outlets including Village Voice, DNA Info, Brownstoner, Metro NY and more.

    news.blockfeed.com

  • Presentations

    Presentations & Deck

    Blockfeed

    Designed and wrote investor presentations, company deck, and public speaking presentations used throughout the duration of Blockfeed. Available upon request.

    Request via email

  • Press

    Publicity

    Blockfeed

    Managed all publicity and PR efforts, including both launch and ongoing outreach, leading to coverage in dozens of media outlets, including Techcrunch, MSNBC, NY Post, Digiday, Techmeme and more.

    www.blockfeed.com

Qork

  • Qork

    Website

    Qork

    Designed all of the branding and creative assets for the official Qork website, including video, banners, logo, images, and web copy.

    www.qork.it

  • Qork

    UI/UX

    Qork

    Developed the UI/UX for Qork from wireframing to final delivery. This includes 10+ individual pages, and native customization for both iPhone and Android.

    www.qork.it

  • Video Production

    Video Production

    Qork

    Produced promotional videos for Qork on a shoe-string budget. This includes writing, directing, animating (After Effects), and editing.

    www.youtube.com

  • Press

    Publicity

    Qork

    Managed all publicity and PR efforts, including both launch and ongoing outreach, leading to coverage in dozens of media outlets, including Mashable, The Next Web, WIRED, Inc, AdWeek and more.

    www.qork.it

  • Press

    Merchandise

    Qork

    Designed merchandise used for promotion of app, including at South by Southwest 2015. Merch includes t-shirts, scratch-off cards, banners, business cards, buttons and more.

Superheroes Anonymous

  • SA

    Event Planning

    Superheroes Anonymous

    Organized 5 annual conferences of Superheroes Anonymous in locations across the USA, including Times Square, New Orleans, Portland, New Bedford, and Brooklyn.

    superheroesanonymous.com

  • SA

    Branding

    Superheroes Anonymous

    Designed entire branding for the organization, including logos, comic-book style, photography, banners, and more. Brand assets have been used widely, including on billboards, TV, shirts, bags and more.

    superheroesanonymous.com

  • Video Production

    Video Production

    Superheroes Anonymous

    Filmed, edited, and produced all video for Superheroes Anonymous, which was ultimately used to sell a pilot to MTV Networks, in the documentary Superheroes on HBO. www.vimeo.com

  • Press

    Publicity

    Superheroes Anonymous

    Managed all publicity and PR efforts for 5+ years, leading to coverage in dozens of media outlets, including The NY Times, CNN, FOX, CBS, BBC, Fuji TV and more.

    Press Page

Misc

  • Greg.ly

    Design & Branding

    Greg.ly

    Designed UI/UX and branding for the secure link shortener Greg.ly, which uses AES encryption to allow secure link sharing.

    greg.ly

  • snael

    Design & UI/UX

    Snael

    Designed brand, UI/UX, and logo for upcoming "snail mail" messaging app Snael.

  • Branding & Design

    Branding & Design

    Clickspree

    Designed website and brand assets for state-of-mind video advertising platform Clickspree. www.clickspree.com

  • IDF

    Video & Branding

    Israel Defense Forces

    Built online video brand and served as Director of Video Production for the Israel Defense Forces in the elite Spokesperson's Unit. Produced dozens of films, grew subscribers to 100k and garnered millions of views.

    www.youtube.com

  • UNWatch

    Video Production

    UN Watch

    Produced series of 4 videos for internationally renown human rights organization UN Watch, working directly with organization director Hillel Neuer.

    www.youtube.com